Goal: Align cross-org and cross-functional teams on the strategy that will drive key initiatives over the next 18-24 months.
What are the problems you are solving?
- [P0] Problem: Outline the problems in a few bullet points
- Why are we interested in solving these problems?
- Who are the target customers & users?
- Pin point the problems: are they related to software, hardware, data, technology/infra, policy or something else?
- [P0] Opportunity: How do the problems manifest in the bottom line? Do they cost time or money, waste resources, delay partners, etc?
How are those problems being solved today?
- [P0] What is wrong with the current solutions?
- Who are the other people trying to solve this problem and what have they tried?
- Why haven’t other people solved this problem?
[P0] What’s your solution?
- [P0] Key initiatives - outline the solution in a few bullet points
- What’s your unique value proposition?
- What’s your unfair advantage?
- Why is success strategically important for the company?
- Who will pay for this?
[P0] How are you going to deliver the solution to the customer?
- [P0] What does successful execution require over the next 12-18 months? (key decisions: eng focus, product trade-offs)
- Outline the key delivery milestones
- What is the Go-To-Market / Launch strategy in a few bullets
- What are the key risks?
What are the key indicators / metrics that will tell you if this strategy is working?
- What are the leading indicators of success & failure?
Needs/asks
- What do you need for success?
- What dependencies/blockers do you have that need clearing?