strategy pm-practice In rapidly changing markets there is a steady stream of events that could impact your strategy, making it important to have a lightweight but robust triage process.
Ten Timeless Tests
have-you-tested-your-strategy-lately-v2.pdf
I added some red highlights to reflect the tests I continuously run through in every strategy conversation:
- Will your strategy beat the market?
- Does your strategy tap a true source of advantage?
- Is your strategy granular about where to compete?
- Does your strategy put you ahead of trends?
- Does your strategy rest on privileged insights?
- Does your strategy embrace uncertainty?
- Does your strategy balance commitment and flexibility?
- Is your strategy contaminated by bias?
- Is there conviction to act on your strategy?
- Have you translated your strategy into an action plan?
Some more questions
- Is your strategy coherent across businesses?
- Is your strategy aligned with your company’s capabilities?
- Is your strategy communicated and understood throughout the organization?
- Is your strategy realistic and achievable?
- Is your strategy motivating and inspiring?
- Is your strategy monitored and adjusted as needed?
- Is your strategy embedded in the company’s culture?
3C-4P
While a dated and simple framework, 3C-4P is useful when you are ad-hoc brainstorm sessions with execs as it helps provide a little bit of structure to a conversation.
https://en.wikipedia.org/wiki/3Cs_model https://en.wikipedia.org/wiki/Marketing_mix
https://www.slideshare.net/slideshow/3c-4p-analysisppt/255552914
